Logos & Branding
All Things Design
Life Choice Pregnancy Center needed a whole re-brand. This project involved logo variations, a brand book, a style guide, and multiple printed materials. The Center needed a logo that helped women feel welcome, a soft design with earth-tone colors to embody a natural energy.
Brand Guide.
My aim with this style/brand guide was to guide other users to understand how the brand should be presented in media. The Brand Book is more in-depth than this and explores how the customers should feel when looking at promotional materials. Life Choice wanted clients to feel at home and comfortable just walking into the center. Feelings of safety, comfort, home, nature, and ease should encompass the branding materials.
Typographic guides and brand colors are outlined clearly as well as use of the logo in online and print media. This style guide is a quick reference for all things Life Choice.
Marketing Materials
Stickers.
I was asked to create some stickers for Life Choice Pregnancy Center. The stickers were to present care and strength. Each were to provoke thought and be eye-catching.
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This was a political move for the center and gained a lot of traction with Republican religious voters.
Clients & Partners.
Life Choice Pregnancy Center wanted brochures to give to possible clientele and donors or volunteers who wanted to partner with the center. These brochures were similar to the website designs done for this non-profit; two demographics, one business.